At this pace, iTunes Radio beats Pandora in a month

At this pace, iTunes Radio beats Pandora in a month
When iTunes Radio was unveiled in June, nay-sayers quickly denigrated Apple's late-stage attempt to enter the already-crowded arena of music streaming.But Apple gloated a little Monday when it announced iTunes Radio had notched more than 11 million unique listeners in the first five days since its September 18 launch on iOS 7 and the desktop iTunes software. That figure is nearly four times the number of unique listeners that Rhapsody -- the subscription-based music service that pioneered streaming when launched in 2001 -- had in July, according to ComScore. Rhapsody's unique listeners numbered just 2.89 million in that month.So much for first-mover advantage. Related storiesSpotify, Rdio, Beats Music, and more: How to get started with subscription music servicesYes, iTunes Radio could crush Pandora.That's just for startersApple said to be buying Google-backed Swell for $30MApple reportedly mulling revamp of iTunes music storeBloom.fm: Apple banned us from iAd because we're 'a threat' This pace of iTunes Radio listener growth --11 million in five days -- also puts it on track to surpass the current leader of Internet radio in less than 30 days. Pandora, by far the biggest streaming radio service, had 64.9 million unique listeners in July, compared with 20.2 million for No. 2 Spotify, 14.4 million for iHeartRadio, and 5.4 million for Slacker. If Apple can keep up its momentum, it will have 66 million unique listeners in 30 days post-launch.Investors seemed to be crunching those numbers Monday. Pandora shares fell 10 percent to $24.26 apiece on Monday after Apple unveiled the iTunes Radio stat. Apple's shares rose 5 percent to $490.64 each.A Pandora spokeswoman declined to comment on either the stock price or numbers released by Apple, other than to say that Pandora, as always, is keeping its eye on the long term. In the past, Pandora has said that iTunes Radio will be a positive development for Internet radio overall and that it will help bring more people over from broadcast radio rather than simply poaching listeners from other online services. Slacker Radio Chief Executive Jim Cady echoed that sentiment in an interview after iTunes Radio launched last week. "Overall having [Apple] come out with a radio solution is good for the marketplace. They will educate the market," he said, adding that Apple releasing a radio product is "a validation.""We can focus our efforts on building a better solution and not on market education," according to Cady.Indeed, take a step back from Pandora's stock performance Monday and you see a much different picture. Even with the retreat Monday, Pandora's shares have still jumped 57 percent since the day Apple announced iTunes Radio. Last week, Pandora's stock reached its highest level since the company went public in 2011 -- and that was on the day after iTunes Radio launched.Andrew Lipsman, an analyst at ComScore, noted that listening among the online radio services isn't a zero-sum game. "Look back to Facebook and MySpace as an example. There were lot of people using those things in parallel at the same time," he said. "Obviously a high percentage of people use Apple in a given month. You can basically convert a percentage of those of people who will at least kick the tiers in the beginning."Sarah Tew/CNET He added: "I would caution that it would not necessarily impact the other players" in streaming music."Lipsman pointed to another social network as a cautionary tale before the thrill of iTunes Radio's rapid rise takes over: Google+. "With Google+, it had tens of millions of users almost overnight," he said. Soon after Google+'s launch, ComScore's data showed Google+ growing by nearly 1 million users per day, reeling in 25 million people in a month. Facebook took three years to hit the 25 million milestone, and Twitter took a little more than 30 months.Yet once the shine of novelty wore off, there was no doubting Facebook's primacy in time spent on social media. The question in the online music realm is whether people have already identified the brand they use as their primary service. "While more high quality digital radio players may eat into terrestrial radio listening, given the quality of the iTunes Radio experience, we have a hard time believing it will not eat into Pandora's market share of active monthly users and time spent listening," BTIG Research analyst Rich Greenfield wrote in a note last week. The numbers here, too, seem to work in Apple's favor. In the U.S., Pandora reaches only about 7 percent of the total radio-listening audience. That leaves a huge portion of the population up for grabs. Meanwhile, the strongest number on iTunes Radio's side is 500 million -- that's how many people use iTunes worldwide at Apple's last disclosure. Because of the complexities of music licensing across borders, no single player has emerged as a preferred Internet music brand internationally. Apple already has an installed base of millions using the software that delivers iTunes Radio to desktops, and Apple just made the iPhone more accessible to millions overseas.Don't forget, Apple is the company that set the wheels of the current digital-music era in motion with the launch of the iTunes Store a decade ago. "Apple is actually probably the best at playing that fast follower," Lipsman said. "And this isn't a totally new market for them."


OnLive to stream Windows desktop to iPad, Android devices

OnLive to stream Windows desktop to iPad, Android devices
In 2010, OnLive introduced online-streaming games to PC and Mac users. Last year, it extended the platform to mobile devices. And this year, the company is focusing on productivity apps, starting by offering free basic Microsoft Office functionality to iPad users. Beginning on Thursday, U.S. iPad users will be able to download an app from the iTunes App Store to use the free service. Users can sign up early, starting Tuesday.The free service provides 2 gigabytes of storage. After an initial testing phase, OnLive will offer a $9.99-per-month OnLive Desktop Pro version with 50GB of storage and access to additional software, including programs that customers can download themselves to OnLive's servers. The company will also launch an enterprise version, with which IT professionals will be able to add additional software and allocate employee access privileges.OnLive founder & CEO Steve PerlmanOnLiveEven with the free service, when you sign on, you see a Windows 7 desktop, which, based on a hands-on demo at the company's Palo Alto, Calif., office, starts up very quickly.OnLive is taking advantage of some of the features built into Windows 7 for tablets (yes, Microsoft has supported Windows tablets for years) to give users an iPad-like experience, even though they're using the iPad as a terminal to run Windows. Features include pinch and zoom, drag and drop, and the ability to draw or write on the screen with a finger or a stylus. The version of Office available for streaming includes handwriting recognition.Based on the demo, Windows runs remarkably fast. OnLive CEO Steve Perlman said in an interview (scroll down to listen to podcast) that the company is applying the same technology that enables it to stream fast-action video games.Game users, Perlman said, "can't have a laggy experience; it has to be nice and smooth with good-quality visuals. So we're taking that same discipline we developed to make video games work remotely and now applying it to productivity." Perlman said previous streaming efforts that "focused entirely on productivity didn't have that standard, and people accepted the fact that maybe, when you moved a window, it was a little choppy, if it was remote.The Pro and Enterprise versions will also enable document sharing, collaborating, and presenting.With the collaboration features, people will be able to work on documents together. The service will eventually be available to other platforms, including iPhones, Android devices, PCs, Macs, and even TVs. OnLive offers an optional TV adapter that can be used to "broadcast" a PowerPoint presentation to TVs or--by attaching a pointing device and keyboard to the TV--to fully use the apps from a connected TV.Podcast interview with OnLive CEO Steve PerlmanListen nowYour browser does not support the audio element.Subscribe now:iTunes (audio) |RSS (audio)


CNET Editors' Choice- Roku XDS

CNET Editors' Choice: Roku XDS
Some things are better the second time around.We looked at the Roku XDS when it was first released in September 2010. At the time, we liked what we saw, but ultimately it was little different from the previous incarnation of the Roku box. Moreover, we were anticipating the release of several major competitors in the upcoming weeks: the $99 Apple TV, the $129 Sony SMP-N100, the $199 Boxee Box, and a slate of Google TV products ($299 and up). Now that we've had a chance to test all of those products, we've looped back to the Roku. Yes, it's still largely the same box--albeit with the notable addition of Hulu Plus to its channel list. But Roku is now a better deal than ever, especially when compared with its aforementioned competitors.In fact, we think it's the best sub-$100 streaming media box you can buy. As always, there are caveats. If you already have an older Roku model, the new one offers only a handful of improvements. Likewise, if you have a good Blu-ray player, a Net-connected TV, a PlayStation 3, or an Xbox 360, you'll already have access to many (but probably not all) of Roku's mainstream content providers--Netflix, Vudu, and Pandora are widely supported, for example.Of course, if you don't already own one of those devices, it's a different story. The Roku XDS is more affordable than all of them, and it's got built-in Wi-Fi--something you won't find on entry-level Blu-ray players and even many Net-enabled TVs.How about Roku's streaming media peers? Google TV is three times as expensive, and currently offers far less content (thanks to media companies blocking its built-in browser). Boxee is twice as expensive, and has yet to enable its Netflix and Vudu apps. Apple TV is the same price, but it's very much targeted at users who wish to stay within the "iUniverse" of products. If you own an iPad/iPhone/iPod Touch, and you enjoy buying and renting content from iTunes, it's good--great, even. But otherwise, it offers only Netflix, YouTube, Flickr, and Internet radio content you can get on Roku or countless other devices. (The AirPlay feature is a cool addition for streaming audio from an iOS device, but in its current form, it's not a game changer.) Yes, Apple TV's user interface is far slicker than that of the Roku--but Roku's utilitarian interface is good enough, and it provides a gateway to far more content options.Only the dark horse competitor Sony SMP-N100 (review coming Friday, December 3) gives the Roku XDS a real run for its money, delivering many of the same top streaming sources (Netflix, Amazon, Hulu Plus, Pandora, and many others). It even one-ups Roku for local media streaming (from USB and network PC sources).But it's 30 percent more expensive, and the interface and setup procedures are a little rough around the edges.In the final analysis, even with the increased competition--and despite some shortcomings--the Roku Player's simplicity, affordable price, and superior programming selection make it the go-to choice for buyers looking for a sub-$100 solution for accessing the increasingly attractive panoply of online streaming media services. And that's why we're awarding it a CNET Editors' Choice.Read the full review of the Roku XDS.


The 404 451- Where we take a bite out of a Windows 7 burger

The 404 451: Where we take a bite out of a Windows 7 burger
Happy Windows 7 Day everyone! Much to Wilson's chagrin, there is indeed another operating system out there, and the new version just came out today. Users unhappy with Windows Vista can now breath a sigh of relief, as the new OS combines a strong design with an easy-to-use interface that many are calling "Vista done right," but more.Check out our own Seth Rosenblatt's full review of Microsoft Windows 7 (Professional), then head over to CNET's Windows 7 landing page for full coverage and a live blog of today's launch event.Most interesting about Windows 7 is Microsoft's impressive worldwide media promotion, which includes Burger Kings in Japan rolling out the official Windows 7 burger. The meaty behemoth actually has seven meat patties and carries a 777 special price for Japanese customers. The limited-time offer is an effort to promote the software as "leaner and meaner," although we don't get how a heart attack between two buns will get the message out there. Seth MacFarlane is getting in on the viral marketing as well--on November 18, Microsoft will sponsor a full half-hour episode of "Family Guy." Be sure to watch the sneak peak that features Stewie and Brian poking fun at Microsoft's new features.Today's Beck's Beer Audio Draft Pick is The Audition.The Audition/Victory RecordsFinally, Jeff's pick for today's Beck's Beer Audio Draft is a band on Victory Records called The Audition. Although we agree with Jeff that they might be the pop-iest band we've featured on the show, they nevertheless have a feel-good sound that takes us back to our teenage years. The first song of the day is entitled "My Temperature's Rising" off the band's newest self-titled album.Unfortunately, the band just got off a tour with our beloved Alkaline Trio, but be sure to check back on their Last.FM page for the latest concert info. EPISODE 451PodcastYour browser does not support the audio element. Subscribe in iTunes audio | Suscribe to iTunes (video) |Subscribe in RSS Audio |Subscribe in RSS Video This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.PlayFollow us on Twitter!The 404Jeff BakalarJustin YuWilson TangAdd us on Facebook!The 404 Fan PageThe 404 GroupJustin YuJeff BakalarWilson Tang


Mozy launches iPhone app

Mozy launches iPhone app
Released last week for the iPhone, iPad, and iPod Touch, the mobile version of Mozy allows users of the service to retrieve and view their online files directly on their mobile devices. Before you can use Mozy on the iPhone, you need to set up a Mozy account and then install the client software on your computer from where you back up your files. Once that's done, you can access any of those files on your mobile device.Opening the app shows you the names of any computers you've backed up. You tap on a computer to view your files.Mozy mimics the folder structure of your hard drive, which means you have to drill down folder by folder until you locate the file you want. I found that process to be clumsy and would have preferred an option to see all of my backed-up files in one screen or at least get a tree view where I could more quickly navigate to specific files. There's also an option to search for a file by name, but you can only search specific folders rather than your entire backup set, another aspect I found limiting.Once you do get to the files you need, Mozy offers a variety of options.You can view or play different types of files. I tried opening Word documents, Excel spreadsheets, PowerPoint presentations, PDFs, photos, and certain types of videos (QuickTime) and music (MP3 and iTunes m4a files), and they all came up nicely. By default, the photos show up in a slightly lower resolution format, but Mozy gives you an option to download a high-resolution version. The app also supports both portrait and landscape mode for easier viewing of certain files.You can e-mail documents, photos, and other files and even post a photo directly to Facebook. To provide an extra layer of security, Mozy also lets you set up a pass code to open the app.Overall, Mozy for the iPhone is a good start. I'd like to see it offer a better way to access and search for files, but otherwise it's a handy tool.


Get an Epson MegaPlex MG-850HD iDevice projector for $645

Get an Epson MegaPlex MG-850HD iDevice projector for $645
One of my favorite products of the year is Epson's MegaPlex MG-850HD projector. Plunk your iPhone, iPod, or iPad into its pop-out iDevice dock and presto: you've got a complete home theater anywhere there's a chunk of wall space.The unit has a list price of $799, but P.C. Richard & Son sells the Epson MegaPlex MG-850HD projector for $644.97 shipped.Still pricey, yes, but I've been reviewing one for the past couple weeks and think it's a great buy.On its own, the MG-850HD is a 720p projector that pumps out an impressive 2,800 lumens. In other words, it's very bright. Plus, it has built-in 10-watt stereo speakers that deliver admirably robust audio.Epson outfitted the projector with HDMI, component, and composite video inputs, so you can connect just about any source. Of course, the big draw is the iDevice dock, which lets you watch all your iTunes videos, play your movies and slideshows, and even run Netflix.There are a couple limitations, most notably that a lot of other video-streaming apps (Crackle, Hulu, and HBO Go) aren't compatible with the MG-850HD. (Blame the app developers, not Epson--these apps don't work with any video-out solution.)Even so, it's an outright treat to connect, say, your iPhone to the projector and stream high-def episodes of "Caprica" or a rented copy of "Super 8." Who needs DVDs?Don't confuse the MG-850HD with the handful of iPod-friendly pico projectors that emerged earlier this year. This is a full-blown 3LCD projector, one that's just plain awesome for turning any room into an iDevice-powered theater.Bonus deal: Today only, Bedeals has the refurbished Logitech Harmony 600 universal remote for $29.99 shipped. That's one of the best prices I've seen on a Harmony remote with an LCD screen (albeit a monochrome one). It comes with a 90-day warranty.


Get an Epson MegaPlex MG-50 projector for $239

Get an Epson MegaPlex MG-50 projector for $239
In case I haven't mentioned it lately, Cheapskate readers are some of the most awesome people on the planet. You have no idea how much I appreciate your kind words and gestures. Thank you, thank you, thank you. /mushystuffProjectors are awesome. A high-end HD model can turn a living room into a sweet home theater, but don't overlook the value of lower-end options. A projector that's compact, inexpensive, and easily moved can be a great solution for anytime, anywhere movie fun.To wit: For a limited time, Epson is offering the refurbished MegaPlex MG-50 3LCD projector for $239 shipped. Original price: $699.99!The MegaPlex is a self-contained home theater, offering loud built-in speakers, a carrying handle for easy transport from one room to another, and a dock for 30-pin Apple devices. Yep, you've just found the perfect home for that secondhand iPhone, iPad, or iPod Touch.By connecting one of those devices, you can project any videos you've purchased from iTunes. It also works with Netflix and YouTube, though unfortunately most other streaming apps (Hulu, HBO Go, etc.) don't support this kind of video-out. Thankfully, the projector also has VGA and HDMI inputs, so you can connect just about any other source (DVD player, Android device, laptop, etc.) to greatly expand your viewing options.Whatever your source, you'll get 2,200 lumens' worth of brightness via a 3LCD engine. That's pretty solid, but there is one downside: The MegaPlex MG-50 tops out at 960x540 pixels, a bit shy of proper HD. It's fine for casual movie watching (especially the likes of, say, a kid's sleepover), but anyone accustomed to 720p/1080p images may balk.That said, you'll want to check out PC Mag's mostly favorable review of the MG-50, along with my own coverage of the slightly higher-end MG-850HD. (For what it's worth, Amazon customers rated the MG-50 4.5 stars out of 5.) One thing is certain: Resolution notwithstanding, this is an amazing deal on a powerful projector. Definitely worth a look.Bonus deal: Game time! If you love platform-style adventure games with a sense of humor, Get Games has the 2013 indie hit The Cave (Win) for $3.74. Regular price: $14.99. Features include lovely graphics, challenging puzzles, and punny jokes from the mind who brought you Monkey Island and Maniac Mansion.


iOS 6 fixes bug that let stolen iPhones receive iMessage texts

iOS 6 fixes bug that let stolen iPhones receive iMessage texts
An iMessage security hole discovered earlier this year has reportedly been patched in iOS 6.Revealed in February, the bug allowed texts through iMessage to continue to appear even after the phone's account information had been wiped, the SIM card deactivated, or the password changed. This meant that a stolen iPhone could still receive text messages intended for the device's owner.The Next Web reported that a source with knowledge of the matter said that the issue was resolved in iOS 6 after Apple pushed through several new checks for iMessage. One critical tweak requires users who change their Apple account ID to re-enter the password to use iMessage.Further, people whose iPhones are lost or stolen are now protected against the old bug.Related storiesApple calls iMessage bug story an 'extremely rare situation'iMessage bug swats iPhone owners who switch to AndroidApple's iMessage service experiencing another disruptionApple's iMessage service experiencing hiccups again Inserting the SIM card in a new phone with the same associated number or remotely wiping the phone automatically prevents the iPhone from receiving texts through iMessage, TNW added. Change your Apple ID password, and all of your iOS devices will now ask for the new password before enabling iMessage.In February, an Apple spokeswoman said the flaw was an "extremely rare situation that occurred when a retail employee did not follow the correct service procedure and used their personal SIM to help a customer who did not have a working SIM."But apparently the company felt it was enough of a flaw that it needed to be fixed permanently.CNET contacted Apple for comment and will update the story if the company responds.


iOS 5.0.1 fixes battery drain bug, say early testers

iOS 5.0.1 fixes battery drain bug, say early testers
Apple's iOS 5.0.1 update, which the company released today ahead of schedule, apparently fixes the battery drain problem, at least according to some early testers.Based on comments made by users who've installed the update, Wired found that most are enjoying a big boost in battery power. Followers of Wired on Twitter chimed in after the magazine posted a tweet asking who has updated to iOS 5.0.1 and if it improved their battery life.In response, Wired reader Donald Kuntzman reportedly called the update "nothing short of amazing," saying that his iPhone 4 can now get through almost the whole day without a change in the meter reading. Another person tweeted that his iPhone 4S went from losing 15 percent of its charge per hour to only 3 or 4 percent.Another tweeter said that he now only needs to charge his phone every other day instead of every day, while a fourth person reported that he installed IOS 5.0.1 beta 2 and noticed an improvement in the battery life.A few people said they saw no difference, while one person claimed the battery life got worse after iOS 5.0.1, but Wired seemed to discount that as a rare exception to the rule.Responding to the battery drain issue and other bugs in iOS 5, Apple last week unveiled a beta of iOS 5.0.1 for developers, then quickly followed that up with a second beta. Earlier this week, the company invited select users to test out the iOS 5.0.1 update themselves to see if the battery issue was resolved.Some reports said that iOS 5.0.1 wouldn't be available for all users for a few more weeks, but Apple launched the update today.So, who among you has updated to iOS 5.0.1, and have you found an improvement in battery life?Updated 10:45 p.m. PT: Added the news that iOS 5.0.1 was released today.


iOS 5 code bits hint at minor iPod Touch upgrades

iOS 5 code bits hint at minor iPod Touch upgrades
If references to unreleased iPads in the code of Apple's first iOS 5 developer beta weren't enough to whet your appetite for new devices, signs of a new iPod Touch have now been found as well.A forum goer over at iFans has unearthed a reference to an "iPod4,2" in a property list file from the iOS 5 code. Such a model identifier does not exist in Apple's current lineup of devices, suggesting this has been included to support an unreleased iPod Touch. What's interesting here is that these model identifiers, which tend to pop up on developer builds of pre-release iOS software, often sport an incremental update in the main number to signify that a future model will be a more substantial upgrade. As iFans notes, the only thing that's changing from the current iPod Touch moniker is that second number, suggesting a smaller revision.The question of where Apple intends to take the iPod Touch this year is of special interest given what's happening with the iPhone, the device from which it is derived. This time last year (to the day actually) the iPhone 4 hit store shelves after making an official debut at Apple's annual developers conference. That same timeline has not matched up with whatever Apple plans to deliver as a follow-up.Recent reports have pegged a new iPhone arriving later this year to coincide with the public availability of iOS 5. That timing makes things even more interesting, since it could end up bumping into when Apple usually releases new iPods. Up until now, Apple's had a break in between the release of both devices, a tradition that could be coming to an end.Related: How a 3G iPod Touch could change the game


iOS 5 beta 7 arrives for developers to test

iOS 5 beta 7 arrives for developers to test
Apple this afternoon released yet another beta version of its iOS 5 software to developers, the seventh time it's done so since offering a test version of the software in June.As usual, Boy Genius Report has posted a full copy of the change log, which developers are not supposed to share as per Apple's non-disclosure agreement. From that list, the release looks to contain mainly bug fixes from previous versions of the software, as well as additions to Apple's Xcode and user interface building tools. In other words, the nitty-gritty things developers are likely to enjoy, but not the things to excite consumers looking for the addition of new features.Apple has said it will release iOS 5 to users as a free update this fall. The company typically seeds several beta versions of its major software releases to developers ahead of time to work out any bugs and give the developers time to integrate new features and APIs into their applications. This is just the latest in a long series of software releases leading up to the public availability.So far, Apple has released a new version of the software every few weeks: • iOS 5 beta 1 on 6/6• iOS 5 beta 2 on 6/24• iOS 5 beta 3 on 7/11• iOS 5 beta 4 on 7/22• iOS 5 beta 5 on 8/6• iOS 5 beta 6 on 8/19The new version of iOS brings an overhaul of the notifications system, alongside a new messaging platform called iMessage that lets iOS users text and chat with one another free of charge. The software is also deeply tied to Apple's upcoming iCloud service, which will be used to ferry photos, applications, and settings back and forth between iOS devices, as well as serve as a free backup solution.Along with the new beta build of iOS 5, Apple released a new developer build of iTunes 10.5, its Apple TV software, and Xcode 4.2.


iOS 4.3 arrives ahead of schedule

iOS 4.3 arrives ahead of schedule
Apple today released its iOS 4.3 software ahead of schedule.The software, which was originally set to be released on Friday to coincide with the launch of the iPad 2, went out to users as an update from within Apple's iTunes software this morning.New features in iOS 4.3 (photos)See full gallery1 - 4 / 7NextPrevAmong the new features are support for Wi-Fi hot spots on GSM iPhones, video streaming through Apple's AirPlay technology, iTunes Home Sharing, and improved JavaScript performance in Safari. iPad users also get a new option within the settings menu that lets them turn the iPad's side switch into either a mute switch or a screen orientation lock--functionality the company had changed with the release of iOS 4.2.iOS 4.3 was unveiled during the iPad 2 press briefing earlier this month, though developers got their hands on the first beta of the software in January. Apple released a Gold Master copy of the software just last week. The new software is the first iOS update to leave out the iPhone 3G from the list of devices that Apple will support. Joining the 3G in devices that won't be eligible for the update include the original iPhone, as well as the first- and second-generation iPod Touch.Along with iOS 4.3 for iOS devices, the Apple TV received a software update today that adds Major League Baseball's MLB.TV streaming service, as well as the National Basketball Association's League Pass. Both subscription services work in a similar fashion to Netflix, with users entering in their existing account credentials to gain access. That update only goes out to users with the latest version of Apple TV.Stay tuned for our hands-on with how the hot-spot feature performs on the GSM iPhone.


A cheaper iPad Mini 'expected,' says Citi

A cheaper iPad Mini 'expected,' says Citi
The iPad Mini is already cheap at $329.But Apple is expected to go even lower, according to a report out Tuesday from Citi Research.Ciit's Glen Yeung said in a note to investors that Apple is shifting toward more inexpensive products."Supply chain checks by Citi's Asia-Pac Technology Team suggest a mix shift surprisingly toward Apple's older iPhone4/4S," he wrote.Then added."And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad Mini, we expect this trend to persist." While there has been plenty of speculation about a cheaper iPhone, an iPad Mini priced below $250 hasn't been a hot topic.More ink has been devoted to anticipation of a Retina version of the iPad Mini.Related storiesWaiting for the iPad Mini Retina? Think about thisThe Citi note mentions a comment by Apple Chief Operating Officer Peter Oppenheimer to back up the expected shift to cheaper devices, including the Mini."We are managing the business for the long termand are willing to trade off short-term profits where we see long-term potential," Oppenheimer said during the most recent earnings conference call. More details about "mixing to the low-end" were also provided in the note. "September quarter...low-end iPhone (15 million units) & iPhone4/4S (10M) volume, will likely meet or exceed that of iPhone5S (10M) and iPhone5 (5M)." Citi sees this increased emphasis on more inexpensive devices as inevitable. "We detect [a]...pattern to lower-end mix that we view as part of a natural and inevitable trend for Apple and indeed the entire mobile device industry."


Apple App Store reaches 10 billion downloads

Less than three years after its launch, the Apple App Store reached its goal of 10 billion downloads this morning.To promote the milestone, Apple had promised to give away a $10,000 App Store gift card to whomever bought the 10 billionth download. Apple said the winner of the gift card was Gail Davis of Orpington, England. The store launched in July 2008 with just 500 apps and now touts the availability of more than 350,000 free and paid apps for the iPhone, iPad, and iPod Touch. Growth of the store's popularity has been swift; in its first nine months, the store hit 1 billion downloads and followed that up with 5 billion downloads in June 2010.The App Store has been such a resounding success for mobile computing that Apple's competitors have been forced to launch similar ventures. Google, Microsoft, Research In Motion, Nokia, and Samsung all offer apps through their own app storefronts.But the venture has not been without controversy. Early on, Apple's app approval process often frustrated developers, who were sometimes left in the dark about the reason an app was rejected. But Apple recently announced plans to publish its App Store Review Guidelines and to allow developers to create applications with just about any tool they want.Updated at 1:05 p.m. with identity of gift card winner.

Apple App Store gets search boost

Apple is adding several new features to its App Store designed to help people more easily find the apps they want.Announced Monday at Apple's Worldwide Developers Conference, one new feature will bring a new Explore tab to help people find specific apps. Another feature called "trending searches" will allow users to follow and tap into the most common app searches. Users will also see related searches and be able to more easily view the latest search results through a continuous scrolling list.Related storiesFull coverage: Apple WWDC 2014First take: Apple Mac OS X 10.10 YosemiteFirst take: Apple iOS 8Apple itself will try to better highlight what it considers the best apps by tagging them with an Editors' Choice logo.Developers and users alike will benefit from other App Store enhancements. Developers will be able to create app bundles so that users can buy multiple apps in one shot. With app preview, developers will be able to show short videos of the features in their apps so that users can better judge if an app is worth downloading and buying. And through a beta program called TestFlight, developers can invite select users to test their apps.The new and improved App Store features will appear this fall.